Constructing Your Marketing Plan Part 3 – Keeping Social Media Personal

Unfortunately, delivering information via digital formats has a very short shelf life making social media problematic in the same way as we see with e-newsletters. This does not mean that social media is not important, but one needs to truly understand the role social media plays in a marketing effort to utilize it properly.

In a sales world where a sphere of influence, or SOI, is so important social media’s role is supportive, not leading. This statement is most accurate when the objective is to generate revenue from the sales agent’s SOI. Social media has proven in many ways to be a valuable tool, but at the cost of countless hours of time for tens of thousands of people. Not knowing what to do, or what the results might be, people flocked to social media abusing their time and quite possibly one of the most valuable platforms for marketing ever presented to them.

LinkedIn is a social media platform designed to help people maintain their careers, find new organizations to work for and find other talent to work for their organization. When used for the intended purpose it is an effective tool for professionals, but not ideal for most real estate agents in search of prospective clients. Twitter, much the same as LinkedIn, is another social media that can easily be misused. I remember when real estate agents were feverishly setting up Twitter accounts, tweeting, building contacts and building their profiles despite the fact that the Twitter subscription rate of the whole population was no more than just a few percentage points. The fact that so many agents spent so much time going to classes learning about LinkedIn and Twitter makes little sense. Twitter’s market saturation just does not justify that kind of effort with roughly 31 million users versus a social media platform like Facebook with approximately 467 million users.* Many agents do utilize Facebook too, but it is the only social media platform most agents should focus and connect with people on.

Even with Facebook, there are issues. The main problem is salespeople often ruin their online reputation by constantly trying to peddle business on their Facebook profiles. Real estate agents are really good at abusing every avenue they can by hocking their real estate services and listings. As a means to cure this problem, many people look to companies that provide content for salespeople’s social media accounts. The idea is that for a small fee you save a lot of time, and you can focus on helping your clients instead of nursing your social media profiles. The problem with companies like these is they cannot generate content on a person’s behalf that is truly engaging in the way Facebook is intended to work.

Posting about business all the time is not the best use of Facebook. Personally, we feel that a business post should not exceed one in ten posts on a person’s profile. Facebook claims that business pages naturally reach 16% of people who have liked the page as a way to encourage businesses to pay for sponsored ads, but we have learned that people are more likely to interact with something personal than the ads themselves.**

I see salespeople reminding their Facebook friends they are here to help all the time. The use of “social media” to sell services to a SOI is a gross misuse the platform. Facebook, like other social medias, is intended to be social and keeping up relationships. I understand that Facebook makes its money from ads and many businesses are successfully using them, but because ads are only available to advertise for a business page these ads are less likely to run the risk of aggravating personal friends and family. Selling to your SOI can be quickly ruined when it is constantly used on a  platform that is ideal for keeping relationships strong.

To be very clear, we should all stop asking for business on Facebook. Emotion is what makes a brand strong and Facebook is a place to build on that emotion through the sharing of personal lives with people you know. People should see that you are active in your profession on Facebook, but that is very different than asking for business. Regardless of what you sell your interaction with your prospective clients will most likely need to be far more personal than professional. Have you heard the saying, “It’s not what you know, but who you know?” The key word in that is “know.” You do not know someone simply because your friends on LinkedIn or Facebook, you need to take the time to show who you are as a person and get to know others. The emotion you need behind your brand comes from building and maintaining relationships. Most importantly you need to identify things you have in common. Forming a relationship, a real relationship, with shared common interests is the kind you can actually cultivate business from. Quit asking for business and start having conversations, big or small, just converse. Please do not mistake the offer of minimal engagement needed to hit “like” on a post with a conversation. Engaging with dialogue just as you would in the real world is far more productive. As agents in our office organized their databases we learned that quality far outweighs quantity. People with two thousand Facebook friends do not understand that having fewer, quality connections with people will always outperform “friending” people you do not genuinely know. Why do people have two thousand friends on facebook then? Because they do not know what else to do, and they do not realize that social media performs best when people see a salesperson is working, not when the salesperson is always asking for work.

I heard a local economist say that people in Austin stay in their home an average of 11 years. They see their real estate agent post weekly on facebook reminding them they can sell their home. They get a monthly newsletter saying the same or talking about national real estate sales averages. Why do real estate agents subject their prospects to this kind of bombardment? We know that jobs are what get people to buy homes and yet agents mail postcards to their prospects telling them it is a great time to buy. Conversely, they tell people that home prices are up so it’s time to sell. Homes are most often a long-term investment and real estate agents use these two factors as some kind of motivator when there is little evidence that proves people will react to either.  

At Sky Realty we routinely remind our agents that the most important thing to remember when using your social media accounts to communicate with your sphere of influence is to be social and let people follow along with your work adventures. Doing so will get you a lot further than asking to help someone buy or sell a home. The people you took time to build a relationship with are your Blue Ocean. By using your personal brand in conjunction with a consistent marketing strategy, and diligent execution of the strategy, your SOI will call or refer you when your services are needed without you having to ask.

Source: 
*Dunn, J. (2017, February 10). Here’s how slowly Twitter has grown compared to Facebook, Instagram, and Snapchat. Retrieved October 09, 2017, from http://www.businessinsider.com/twitter-vs-facebook-snapchat-user-growth-chart-2017-2
**Facebook For Business. (2012, April 23). [Web log comment]. https://www.facebook.com/marketing/posts/10150839503836337 

I started with Sky Realty in 2008, when I got my Real Estate License. I was so impressed with the agents, Curtis, and the way they help each other succeed. I like the approach Curtis takes by emphasizing his team to market themselves as individual agents, as people.

We have a very talented marketing team to help with our websites, marketing material, and any other marketing ideas we may need to grow our business. Curtis is committed to helping every agent build their business, and gives them the tools to provide existing clients with first class marketing materials and current technology in this competitive and fast moving market.

Sky Realty has a strong group of agents, that are actually a team, not in competition with one another. I know I can always count on any agent to give advice, help, or guidance when needed. I worked in the corporate world as an Executive Assistant for many years. I understand what it's like to be part of a team. I was told in Sales you don't always have a true team environment. I can tell you from day one, I always felt like part of a team. I always knew there was someone pushing us to success.

5.0
2017-06-21T15:35:36+00:00
I started with Sky Realty in 2008, when I got my Real Estate License. I was so impressed with the agents, Curtis, and the way they help each other succeed. I like the approach Curtis takes by emphasizing his team to market themselves as individual agents, as people.
Sky Realty.... Hills Of Texas Sky Realty...
It's Family Feel, Great People and A Great Company to work WITH! I don't feel like I work FOR Sky, I work WITH them.

All of the agents I've meet at Hills of Texas Sky and Austin Sky Realty have been wonderful. They have included me in all things, and when my husband died so unexpectedly in 2017 they were there for me!! My Wimberley office got together and hosted the luncheon for my friends and family, they helped with transactions I was in the middle of...for free! They were Wonderful! The Austin office, sent cards, emails, text of encouragement, hugs... I really appreciated it all!

Working With Sky is a no pressure to compete, to preform, to product "X" amount of business. Barbara Latimer in Wimberley Office and Curtis Reddehase, our broker is easy going, and only expects you to do your best, to keep within the lines of a REALTORS Ethical bounds, keep up with the changes and you'll do fine at SKY REALTY!

New agents are welcomed, and usually, if possible, they will help you with a mentor. I don't know all the agents at Sky, but the ones you do meet, the ones that participate in the office activities, are genuine, and caring people. They love what they do, and are NEVER hesitant to help another agent. I've even tried once to give a transaction to an Austin agent, because I didn't know the area my clients wanted to buy in and he said, no you just need to know this about that neighborhood. Walked me thru several things, that could have been issues, and WA-LA the issues never appeared!

I used to work for a name brand company, and thought that was the key to getting business... NOT THE CASE! It's all about the broker, the people in your office and your dedication ...name brand is NOTHING compared to the assistance and feel of a private company!! Respect your client and they will respect you!

5.0
2019-01-18T18:42:59+00:00
Sky Realty.... Hills Of Texas Sky Realty... It's Family Feel, Great People and A Great Company to work WITH! I don't feel like I work FOR Sky, I work WITH them. All of the agents I've meet at Hills of Texas Sky and Austin Sky Realty have been wonderful. They have included me in all things, and when my husband died so unexpectedly in 2017 they were there for me!! My Wimberley office got together and hosted the luncheon for my friends and family, they helped with transactions I was in the middle of...for free! They were Wonderful! The Austin office, sent cards, emails, text of encouragement, hugs... I really appreciated it all! Working With Sky is a no pressure to compete, to preform, to product "X" amount of business. Barbara Latimer in Wimberley Office and Curtis Reddehase, our broker is easy going, and only expects you to do your best, to keep within the lines of a REALTORS Ethical bounds, keep up with the changes and you'll do fine at SKY REALTY! New agents are welcomed, and usually, if possible, they will help you with a mentor. I don't know all the agents at Sky, but the ones you do meet, the ones that participate in the office activities, are genuine, and caring people. They love what they do, and are NEVER hesitant to help another agent. I've even tried once to give a transaction to an Austin agent, because I didn't know the area my clients wanted to buy in and he said, no you just need to know this about that neighborhood. Walked me thru several things, that could have been issues, and WA-LA the issues never appeared! I used to work for a name brand company, and thought that was the key to getting business... NOT...
I cut my teeth at a large, corporate Real Estate brokerage and in that environment, it’s easy to feel like you’re just a cog in a machine. That doesn’t happen at Sky Realty. Curtis is methodical and persistent in his quest to make Sky Realty and its agents the best the industry has to offer. To that end, he recognizes every individual for their strengths and provides every single agent with the tools, training, and guidance to excel.
2019-02-26T17:04:05+00:00
I cut my teeth at a large, corporate Real Estate brokerage and in that environment, it’s easy to feel like you’re just a cog in a machine. That doesn’t happen at Sky Realty. Curtis is methodical and persistent in his quest to make Sky Realty and its agents the best the industry has to offer. To that end, he recognizes every individual for their strengths and provides every single agent with the tools, training, and guidance to excel.
Coming to Sky Realty this year ended a long, tired journey and began an exciting new one!

I found an organization built on trust, fairness, and real desire to see each other succeed.

In house marketing, skills development, and a focus to help build your business awaits you when you join Sky Realty.

Curtis is so kind and has immense patience for those of us who need space to grow. If you are looking for home — this your place.

(Picture tears of gratitude cause they are here. Thank you, Curtis).

5.0
2019-01-04T21:16:06+00:00
Coming to Sky Realty this year ended a long, tired journey and began an exciting new one! I found an organization built on trust, fairness, and real desire to see each other succeed. In house marketing, skills development, and a focus to help build your business awaits you when you join Sky Realty. Curtis is so kind and has immense patience for those of us who need space to grow. If you are looking for home — this your place. (Picture tears of gratitude cause they are here. Thank you, Curtis).
I love it at Sky Realty, here it's like one big family.  We look out for each other,  encourage each other, and support each other in our accomplishments and in our failures.  This is not something you can usually say about a Real Estate Brokerage.  If I need some help or want to learn something, all I have to do is ask.  There is always a pro in our group willing to teach me.  I feel like I have been here forever and at the same time I feel like it was only yesterday.  One thing is for sure, I will never leave!!
2019-05-28T20:35:02+00:00
I love it at Sky Realty, here it's like one big family.  We look out for each other,  encourage each other, and support each other in our accomplishments and in our failures.  This is not something you can usually say about a Real Estate Brokerage.  If I need some help or want to learn something, all I have to do is ask.  There is always a pro in our group willing to teach me.  I feel like I have been here forever and at the same time I feel like it was only yesterday.  One thing is for sure, I will never leave!!
I have enjoyed being part of Sky Realty for the past 4 years. The family culture that is promoted by Sky feels refreshing and welcoming to all. The agents are amazing to work with on a personal and professional level that I have never experienced with any other real estate brokerage. And I really love working with Curtis. His optimism and knowledge shine through!
2019-03-19T17:37:36+00:00
I have enjoyed being part of Sky Realty for the past 4 years. The family culture that is promoted by Sky feels refreshing and welcoming to all. The agents are amazing to work with on a personal and professional level that I have never experienced with any other real estate brokerage. And I really love working with Curtis. His optimism and knowledge shine through!
What I love about being a part of Sky Realty is the sense of true family. The willingness  to help each other succeed is genuine,  community involvement has been consistent year after year and the leadership we receive is top notch.  Our continued educational classes will surely keep us all up to date on the ever changing Real Estate world.

5.0
2019-01-03T20:34:15+00:00
What I love about being a part of Sky Realty is the sense of true family. The willingness  to help each other succeed is genuine,  community involvement has been consistent year after year and the leadership we receive is top notch.  Our continued educational classes will surely keep us all up to date on the ever changing Real Estate world.
I recently transferred to Sky Realty and my experience so far has been very positive. Sky is a relatively large brokerage but has a small office feel, and I really like that.  Curtis is very present, supportive, and has helped create a very warm and positive culture at the office that is both attractive and contagious.

5.0
2019-01-03T21:08:06+00:00
I recently transferred to Sky Realty and my experience so far has been very positive. Sky is a relatively large brokerage but has a small office feel, and I really like that.  Curtis is very present, supportive, and has helped create a very warm and positive culture at the office that is both attractive and contagious.
I have been so blessed to work as part of the team at Sky Realty.   The amount of care, attention and help available to REALTORs here is absolutely unlike anything I have come across.  The branding, website, continuous forward thinking education, and creative ideas are among just a few of my favorite things about being a Sky REALTOR.  The support is so amazing and you will enjoy working in a environment where you can just be yourself, have fun, and achieve success all at the same time.

5.0
2018-05-17T14:58:37+00:00
I have been so blessed to work as part of the team at Sky Realty.   The amount of care, attention and help available to REALTORs here is absolutely unlike anything I have come across.  The branding, website, continuous forward thinking education, and creative ideas are among just a few of my favorite things about being a Sky REALTOR.  The support is so amazing and you will enjoy working in a environment where you can just be yourself, have fun, and achieve success all at the same time.
Sky Realty is far and above the best Real Estate Company I have been licensed under.

Sky Realty spends their time and resources to support You, the agent, rather than the company. Sky is leading edge in marketing the individual agent. They offer personal branding for each agent by their talented support staff. Sky Realty promotes each agent’s individuality. Sky Realty helps You create a database of your clients and sphere of influence and then creates a monthly, professional quality mailer promoting events in your community and keeping You in the recipient’s “mind’s eye”.

As Your Broker you will find Curtis Reddehase to be: supportive, innovative, energetic, encouraging and always available to you. His office meetings are extremely informative. Curtis stays on top of the market and on how to best keep You and your client protected in real estate transactions.

Classes to better You as an agent are offered weekly. At the annual Sky Retreat classes are offered to better You with your personal life while offering an opportunity to relax and enjoy fun folks!

Worth repeating … Sky Realty is far and above the best Real Estate Company I have been licensed under.

5.0
2019-01-09T15:35:13+00:00
Sky Realty is far and above the best Real Estate Company I have been licensed under. Sky Realty spends their time and resources to support You, the agent, rather than the company. Sky is leading edge in marketing the individual agent. They offer personal branding for each agent by their talented support staff. Sky Realty promotes each agent’s individuality. Sky Realty helps You create a database of your clients and sphere of influence and then creates a monthly, professional quality mailer promoting events in your community and keeping You in the recipient’s “mind’s eye”. As Your Broker you will find Curtis Reddehase to be: supportive, innovative, energetic, encouraging and always available to you. His office meetings are extremely informative. Curtis stays on top of the market and on how to best keep You and your client protected in real estate transactions. Classes to better You as an agent are offered weekly. At the annual Sky Retreat classes are offered to better You with your personal life while offering an opportunity to relax and enjoy fun folks! Worth repeating … Sky Realty is far and above the best Real Estate Company I have been licensed under.
Coming to Sky Realty was one of the best decisions I have made in my career as an agent. The culture at Sky Realty is one of trust and kindness and these are important qualities in a business like real estate.

The trust in our office is the foundation of the agent’s relationships with one another and it’s that trust that allows me to focus on being the best agent I can be. I do not have to worry how management will handle situations that I need help with and I certainly do not have to worry about fellow agents in my office. This company has attracted some great agents with good character and that leads me to the kindness of the office.

It’s a good feeling to work with people who see that there is plenty for everyone and that sharing actually helps all agents succeed. The sharing of ideas in our office is responsible for helping our agents create a productive work environment.

5.0
2017-06-21T18:22:10+00:00
Coming to Sky Realty was one of the best decisions I have made in my career as an agent. The culture at Sky Realty is one of trust and kindness and these are important qualities in a business like real estate.
One of the most astonishing things that stood out to me about Sky is you're not just an Agent here, your FAMILY!

A place where the Broker takes the time to know his agents individually, to ask how he can help you have a successful business. Prior to Sky, I was with a large Brokerage and while I was hesitant of “change,” Sky made sure it was a smooth transition. I have to admit it has been one of the best decisions I have ever made.

Words cannot express the support you are given with a team of people rooting for you from day one! The systems that Sky offers agents have not only made my day easier, but it has also allowed me to give clients a greater service that they deserve.

I highly recommend Sky because they are truly here to help you. Not just to see for how many transactions you can close but help you focus on becoming a better version of yourself creating a domino effect into the world and your business!

5.0
2019-02-05T18:08:50+00:00
One of the most astonishing things that stood out to me about Sky is you're not just an Agent here, your FAMILY! A place where the Broker takes the time to know his agents individually, to ask how he can help you have a successful business. Prior to Sky, I was with a large Brokerage and while I was hesitant of “change,” Sky made sure it was a smooth transition. I have to admit it has been one of the best decisions I have ever made. Words cannot express the support you are given with a team of people rooting for you from day one! The systems that Sky offers agents have not only made my day easier, but it has also allowed me to give clients a greater service that they deserve. I highly recommend Sky because they are truly here to help you. Not just to see for how many transactions you can close but help you focus on becoming a better version of yourself creating a domino effect into the world and your business!
My name is Joe Curry I am a realtor at Sky Realty. I am proud and honored to tell you that if you want to start or change brokerage to a different kind of company, Sky Realty is the one for you. I joined Sky in August 2018 and was very impressed with the comradery of the organization. The company has a lot of diversity from all walks of life and from different counties, states, and countries. Under the direction and leadership of Mr. Curtis Reddehase, broker, you will be provided with an array of resources, assistance, guidance, data, and support to be a successful realtor. The philosophy of its agents is to help one another to ensure that we all succeed in this wonderful career of real estate. If you call any agent you will find answers and guidance to all your questions or needs. Look at Sky website and give us a try. Mr.Reddehase is a loyal, dedicated, and will personally meet with you to explore your next steps for a successful real estate career, so come join us!

5.0
2019-01-04T21:26:53+00:00
My name is Joe Curry I am a realtor at Sky Realty. I am proud and honored to tell you that if you want to start or change brokerage to a different kind of company, Sky Realty is the one for you. I joined Sky in August 2018 and was very impressed with the comradery of the organization. The company has a lot of diversity from all walks of life and from different counties, states, and countries. Under the direction and leadership of Mr. Curtis Reddehase, broker, you will be provided with an array of resources, assistance, guidance, data, and support to be a successful realtor. The philosophy of its agents is to help one another to ensure that we all succeed in this wonderful career of real estate. If you call any agent you will find answers and guidance to all your questions or needs. Look at Sky website and give us a try. Mr.Reddehase is a loyal, dedicated, and will personally meet with you to explore your next steps for a successful real estate career, so come join us!
My real estate career began with a mega real estate firm.  I never really felt connected besides expensive Realtor fees for what the company provided.  In 2007 I joined Sky Realty, the technology was what really drew me to the company.  I had a good foundation in real estate but was really lacking in the technical field.  Curtis Reddehase, Sky Realty’s broker/owner did not disappoint.  He pours himself into Sky Realty and its agents.  He always seems to be one step ahead of what is happening in real estate technology.   Many of the agents in our brokerage firm have their own web sites, we have individual branding and powerful and unique marketing tools.  We have an amazingly talented and supportive office staff.  Curtis has worked hard to build a successful team of knowledgeable, professional and caring agents.  Sky’s philosophy is to live the best life and that includes serving clients and helping others.  With Sky’s direction and guidance how can we not succeed in serving our clients well?  I am proud to say that I belong to the Sky Realty family.

5.0
2018-05-17T20:03:30+00:00
My real estate career began with a mega real estate firm.  I never really felt connected besides expensive Realtor fees for what the company provided.  In 2007 I joined Sky Realty, the technology was what really drew me to the company.  I had a good foundation in real estate but was really lacking in the technical field.  Curtis Reddehase, Sky Realty’s broker/owner did not disappoint.  He pours himself into Sky Realty and its agents.  He always seems to be one step ahead of what is happening in real estate technology.   Many of the agents in our brokerage firm have their own web sites, we have individual branding and powerful and unique marketing tools.  We have an amazingly talented and supportive office staff.  Curtis has worked hard to build a successful team of knowledgeable, professional and caring agents.  Sky’s philosophy is to live the best life and that includes serving clients and helping others.  With Sky’s direction and guidance how can we not succeed in serving our clients well?  I am proud to say that I belong to the Sky Realty family.
I joined the Sky Realty family in 2016 and could not be happier with my decision.  Having received my Real Estate license in 1999, I worked at three smaller boutique brokerages before becoming a Sky agent.   The Sky team is a unique blend of Agents and Brokers with different expertise and experiences which are shared freely.  I have felt camaraderie with my fellow agents and Curtis is always available to help or provide support when we need it.  Our administrative staff and design team (Mary, Crystal and Jackie) make our lives easier with the excellent tools and services they provide.  We are encouraged to build our business and have technology tools provided to help us grow.  I find the best aspect of working at Sky is you can be yourself, they just help you to be the best you possible.

5.0
2018-05-01T13:30:56+00:00
I joined the Sky Realty family in 2016 and could not be happier with my decision.  Having received my Real Estate license in 1999, I worked at three smaller boutique brokerages before becoming a Sky agent.  
My brokerage merged with Sky in November 2017. I was initially skeptical about the move because of how tight knit our small brokerage was. Those fears were almost immediately put to rest by the staff and colleagues at Sky Realty.

I have felt so supported, both personally and professionally, since joining Sky. My colleagues are amazing and have such a diverse set of knowledge and life experiences. Truly every time I come into the office, whether it is for leads off of front desk duty or for Sky scheduled CE classes, I improve as an individual and as a REALTOR®.

Sky has helped me grow my business by providing me with the right tools, goal-setting techniques, and an encouraging company culture. The graphic designer we have on staff as well as our office managers assist me in marketing and branding. Curtis Reddehase, the owning broker, is readily available, and checks in with me sometimes several times a week. I feel like a valued member of the team and plan to be with Sky for the entirety of my career in real estate.

5.0
2018-05-17T20:27:14+00:00
My brokerage merged with Sky in November 2017. I was initially skeptical about the move because of how tight knit our small brokerage was. Those fears were almost immediately put to rest by the staff and colleagues at Sky Realty. I have felt so supported, both personally and professionally, since joining Sky. My colleagues are amazing and have such a diverse set of knowledge and life experiences. Truly every time I come into the office, whether it is for leads off of front desk duty or for Sky scheduled CE classes, I improve as an individual and as a REALTOR®. Sky has helped me grow my business by providing me with the right tools, goal-setting techniques, and an encouraging company culture. The graphic designer we have on staff as well as our office managers assist me in marketing and branding. Curtis Reddehase, the owning broker, is readily available, and checks in with me sometimes several times a week. I feel like a valued member of the team and plan to be with Sky for the entirety of my career in real estate.
I made the move to Sky Realty in 2011 when I realized a big brokerage firm no longer fit my professional needs. I am so thankful to be part of a real estate company which celebrates an individual approach to defining success. Curtis understands that agents have different business goals, styles, and priorities. He has always been available to offer professional support and advice with a genuine interest in making us better agents.

The agents at Sky are a dynamic mix of experienced professionals. Along with Curtis, my co-workers have been there to answer countless questions or to offer support over the years. They make coming to the office an engaging and welcoming experience.

Sky's talented marketing staff did an incredible job creating personal marketing material and building my website. I cannot express how grateful I am to Sky for making it so easy and making it look so good! They worked with me every step of the way to make sure I was completely satisfied. Sky's commitment to marketing and technology ensure that I am able to attract new clients and provide current customers with exceptional service in a highly competitive market.

5.0
2017-06-21T19:04:02+00:00
I made the move to Sky Realty in 2011 when I realized a big brokerage firm no longer fit my professional needs. I am so thankful to be part of a real estate company which celebrates an individual approach to defining success.
When I made the decision to move to Sky Realty in 2009, it was one of my best decisions ever made!  Since joining the Sky team my real estate knowledge, experience & confidence has grown exponentially.  I have made meaningful connections with my Sky Realty colleagues & know that I have a support system in place not only with fellow Realtors but with my Broker as well. Curtis Reddehase, my Broker, has always been available to take my calls, offer his guidance, support & expertise when needed.  The office staff, who work diligently behind the scene, is an extremely competent & creative group of support personnel that I value tremendously. I never feel I'm going it alone. Not only do I love the support I receive in my business as being a part of Sky Realty but it is simply a great group of people to work with!   The educational opportunities offered through our Sky office have been invaluable, pertinent & timely. The only limits I have are the limits I place on myself.  Not to sound too cornball, but really, the Sky's the limit when connected to Sky Realty!

5.0
2018-05-17T20:25:14+00:00
When I made the decision to move to Sky Realty in 2009, it was one of my best decisions ever made!  Since joining the Sky team my real estate knowledge, experience & confidence has grown exponentially.  I have made meaningful connections with my Sky Realty colleagues & know that I have a support system in place not only with fellow Realtors but with my Broker as well. Curtis Reddehase, my Broker, has always been available to take my calls, offer his guidance, support & expertise when needed.  The office staff, who work diligently behind the scene, is an extremely competent & creative group of support personnel that I value tremendously. I never feel I'm going it alone. Not only do I love the support I receive in my business as being a part of Sky Realty but it is simply a great group of people to work with!   The educational opportunities offered through our Sky office have been invaluable, pertinent & timely. The only limits I have are the limits I place on myself.  Not to sound too cornball, but really, the Sky's the limit when connected to Sky Realty!
Having been in real estate since 2001, I find Sky Realty is always on the forefront of the real estate industry. Curtis and his administrative staff are always researching new and innovative tools to make your real estate business more successful. It is refreshing to have a team work for you to succeed. Sky Realty is on top of trends and changes in real estate to keep us all informed. Numerous classes with various topics are scheduled monthly. Curtis is every agent's biggest cheerleader and he is always a phone call, text or email away. He is an active participant in your business success.

5.0
2018-05-17T18:16:35+00:00
Having been in real estate since 2001, I find Sky Realty is always on the forefront of the real estate industry. Curtis and his administrative staff are always researching new and innovative tools to make your real estate business more successful. It is refreshing to have a team work for you to succeed. Sky Realty is on top of trends and changes in real estate to keep us all informed. Numerous classes with various topics are scheduled monthly. Curtis is every agent's biggest cheerleader and he is always a phone call, text or email away. He is an active participant in your business success.
I earned my Realtor license in 2005 and came to Sky Realty in 2007. Yes, 12 years later I am still happy to be a Sky Agent! Curtis Reddehase has been such a great influence on me to strive to be the best I can. Curtis is always available to help with any questions or concerns. Sky Agents also help each other when needed. Sky is like a big family, always giving, helping, motivating each other and having fun. I’ve learned so much and furthered my career because of Sky and the support of admin as well as the other Brokers and Agents at Sky Realty.

5.0
2019-01-14T21:07:48+00:00
I earned my Realtor license in 2005 and came to Sky Realty in 2007. Yes, 12 years later I am still happy to be a Sky Agent! Curtis Reddehase has been such a great influence on me to strive to be the best I can. Curtis is always available to help with any questions or concerns. Sky Agents also help each other when needed. Sky is like a big family, always giving, helping, motivating each other and having fun. I’ve learned so much and furthered my career because of Sky and the support of admin as well as the other Brokers and Agents at Sky Realty.
I became licensed to practice real estate over twelve years ago. During the first four years, I was associated with three different brokers and never felt that I’d found the right place. In 2009, I interviewed with Curtis Reddehase and immediately switched my license over to Sky Realty. I had finally found my “real estate home! “

Unlike the past three brokerages, Sky Realty is really set up to help its agents do their best and excel. Curtis has an open door policy and is here to help if there is a real estate question, need for support, and so on. Then there’s Mary, supporting us as well in her role as office manager. And out of sight, but also working hard for us is Jackie, our creative website, and advertising guru.

I love the friendly atmosphere, the support, and the expertise of the other agents. We share and never feel we’re in competition with each other because we all want the best for everyone. I will always remember what Curtis said when I interviewed: “Only nice agents work at Sky Realty. If they’re not nice, they can’t stay here.” All said and done, I’m proud to say that I’m associated with Sky Realty.

5.0
2017-06-21T19:02:01+00:00
I became licensed to practice real estate over twelve years ago. During the first four years, I was associated with three different brokers and never felt that I’d found the right place. In 2009, I interviewed with Curtis Reddehase and immediately switched my license over to Sky Realty. I had finally found my “real estate home! “

Sky Realty is all about the people for me.  Curtis, Mary, Crystal and Jackie take care of their agents, and the camaraderie we share as an office and brokerage is unlike anywhere else I have ever worked.  I love walking into the office and knowing that my fellow agents would lend a hand or a ear if you needed it.  Sky Realty is supportive not only of their agents, but our community at large, giving back to those in need.   It is a place built on lifting agents up, supporting us and our clients, as we pursue the world of Real Estate.


5.0
2018-05-01T13:36:11+00:00
Sky Realty is all about the people for me.  Curtis, Mary, Crystal and Jackie take care of their agents, and the camaraderie we share as an office and brokerage is unlike anywhere else I have ever worked.  I love walking into the office and knowing that my fellow agents would lend a hand or a ear if you needed it.  Sky Realty is supportive not only of their agents, but our community at large, giving back to those in need.   It is a place built on lifting agents up, supporting us and our clients, as we pursue the world of Real Estate.  
I started researching brokerages and came across an email from Curtis at Sky. I reached out to him and went to check out what it was all about. I took a leap of faith and am grateful every single day that I did. I joined Sky in July 2013 and immediately saw an increase in my business. Within the first month, I had a closed contract for my largest sale at that point, just from the phones ringing here!

Sky Realty isn’t like other brokerages; the agents are all passionate about their careers, about their clients, and about helping each other. There is a real drive in the office to learn and invest in your personal growth. We are more than a business, we are a family. I know that I can reach out to any agent in the office if I need help and that it will willingly be provided.

I have thrived in this nurturing environment and have always received the guidance asked for. I have seen a significant increase in my personal business, as well as having a sense of fulfillment that I am doing something I love with a company that is committed to me, my clients, and most importantly, to provide exceptional service and kindness to each person that walks through our door. To anyone looking to further their career, their personal growth, and their sense of accomplishment, I would recommend making a move to Sky Realty. I don’t plan on going to any other brokerage, or anywhere else…ever!

5.0
2017-06-21T18:08:01+00:00
I started researching brokerages and came across an email from Curtis at Sky. I reached out to him and went to check out what it was all about. I took a leap of faith and am grateful every single day that I did. I joined Sky in July 2013 and immediately saw an increase in my business.
Being in the real estate business for the past 30 years, I have worked for several different companies in the Austin area. The perfect fit for me has been Sky Realty. For the past ten years, I have received excellent help and encouragement in increasing my skills and sales. Sky Realty offers up-to-date marketing ideas and classes to broaden my technology proficiency. As the real estate market gets more competitive, I rely on Sky Realty, their brokers and realtors, to assist me in becoming the best realtor I can be for my clients.

5.0
2019-01-03T21:10:13+00:00
Being in the real estate business for the past 30 years, I have worked for several different companies in the Austin area. The perfect fit for me has been Sky Realty. For the past ten years, I have received excellent help and encouragement in increasing my skills and sales. Sky Realty offers up-to-date marketing ideas and classes to broaden my technology proficiency. As the real estate market gets more competitive, I rely on Sky Realty, their brokers and realtors, to assist me in becoming the best realtor I can be for my clients.
In August of 2015, we made the decision to merge Hills of Texas with Sky Realty for many reasons. Once we learned about the culture and philosophy Sky Realty believes in, we knew that this was the place that our agents, and ourselves, belonged. While many real estate firms promote the broker's name and brand, we are a company that focuses on branding each individual agent.

Our in-house marketing director is passionate about creating brands that reflect the unique personality of each agent. We create personal brands for our agents at no extra cost because we believe that once an agent is branded they have the tool they need to invest in themselves.

The exposure to our clients and prospects, combined with the latest in technology and support is phenomenal. I can confidently say that our company is unmatched in this industry. Contact me to see why your move to Hill of Texas Sky Realty may be the best business decision you will ever make. I look forward to hearing from you.

5.0
2017-06-21T15:52:26+00:00
In August of 2015, we made the decision to merge Hills of Texas with Sky Realty for many reasons. Once we learned about the culture and philosophy Sky Realty believes in, we knew that this was the place that our agents, and ourselves, belonged.
I've been licensed and selling real estate in central Texas for 17 years. I worked for one of the largest real estate companies in Austin for almost 13. A team member there left and told me about Sky Realty. After an informative meeting with the broker, Curtis Reddehase, I knew I was home. Sky has a great commission split, no desk, or "warm body" fees, and a smaller, more inclusive office. Curtis is actually at his desk with the door open, most days, ready to answer any questions you may have. The biggest benefit I've found with Sky Realty is the personal branding that they help design for individual agents. Along with an excellent CRM and mail-out marketing, Sky really keeps me in touch with past and future clients!

5.0
2018-05-17T20:23:46+00:00
I've been licensed and selling real estate in central Texas for 17 years. I worked for one of the largest real estate companies in Austin for almost 13. A team member there left and told me about Sky Realty. After an informative meeting with the broker, Curtis Reddehase, I knew I was home. Sky has a great commission split, no desk, or "warm body" fees, and a smaller, more inclusive office. Curtis is actually at his desk with the door open, most days, ready to answer any questions you may have. The biggest benefit I've found with Sky Realty is the personal branding that they help design for individual agents. Along with an excellent CRM and mail-out marketing, Sky really keeps me in touch with past and future clients!
Prior to moving to Sky I was on a real estate team. Despite the economic market, I decided it was time to venture into real estate on my own and make my business work. This was 2009 and real estate was not for the faint of heart.

Curtis told me about why he decided to open a brokerage and his philosophy really hit home with me. From the beginning, I felt we shared a lot of the same vision, heart for the business, and idea of what a real estate brokerage should look like. A lot of the programs we have today have come from that vision and heart for what a brokerage should be; in my mind, a brokerage is a system of support and energy. A brokerage should be a place you feel you can thrive, not just a place to hang your license.

Prior to real estate, I was in a variety of other job settings, none of which allowed me to have a voice or allowed me to contribute to the company. At Sky not only do I have a voice but I, like all other agents at Sky, am encouraged to contribute to the ideas and programs we are developing. Without that agent contribution, I don’t think we’d be the agency we are now or have the successful programs that help our business.

I can honestly say had I not joined Sky in 2009 I don’t think I’d have the business I have today. Sky Realty is more than a brokerage to me, it’s a place I can be proud of. I know that I will always have a voice and support for my business as well as systems that work and new programs to come.

5.0
2017-06-21T18:05:41+00:00
Prior to moving to Sky I was on a real estate team. Despite the economic market, I decided it was time to venture into real estate on my own and make my business work. This was 2009 and real estate was not for the faint of heart.
I joined Sky Realty in 2010, mostly for the technology and marketing support that was being offered. What I found and what has caused me to remain was a culture that is supportive, friendly, and helpful. Sky agents are experienced and professional Realtors that want to provide great service. They listen, are willing to help each other and share ideas, creating a warm and positive environment.

Curtis wants each agent to achieve their own unique goals. A great deal of time and money has been spent to educate and market Sky agents.

We also have a great support staff. Mary, our office manager is the absolute best at keeping us within TREC guidelines. Chrystal and Jackie are top notch marketers.

I have never regretted moving to Sky Realty and cannot see myself leaving.

5.0
2018-05-17T20:00:27+00:00
I joined Sky Realty in 2010, mostly for the technology and marketing support that was being offered. What I found and what has caused me to remain was a culture that is supportive, friendly, and helpful. Sky agents are experienced and professional Realtors that want to provide great service. They listen, are willing to help each other and share ideas, creating a warm and positive environment. Curtis wants each agent to achieve their own unique goals. A great deal of time and money has been spent to educate and market Sky agents. We also have a great support staff. Mary, our office manager is the absolute best at keeping us within TREC guidelines. Chrystal and Jackie are top notch marketers. I have never regretted moving to Sky Realty and cannot see myself leaving.
Being new to the Real Estate industry in Wimberley in 2017 was an exciting time for me! I interviewed other local companies, my second to last interview was with Curtis & Barb of Hills of Texas Sky Realty. I immediately felt comfortable with them and the company's business model, mission, and support staff. I immediately felt like I was invited to join a company that took as much interest in me as an individual as I did in them as a company. My first year was very successful selling real estate in Wimberley! My branding phenomenal! The constant in-house support, continuing education classes, and kindness that has been extended to me has been everything I needed and expected.

Needless to say, I canceled my appointment the next day with the "big box office" out of Austin. I knew I'd found my home with Hills of Texas Sky Realty right away. We truly do deliver the excellence our clients expect with the integrity they deserve. I could not have made a better decision to join the team.

5.0
2019-02-05T18:10:42+00:00
Being new to the Real Estate industry in Wimberley in 2017 was an exciting time for me! I interviewed other local companies, my second to last interview was with Curtis & Barb of Hills of Texas Sky Realty. I immediately felt comfortable with them and the company's business model, mission, and support staff. I immediately felt like I was invited to join a company that took as much interest in me as an individual as I did in them as a company. My first year was very successful selling real estate in Wimberley! My branding phenomenal! The constant in-house support, continuing education classes, and kindness that has been extended to me has been everything I needed and expected. Needless to say, I canceled my appointment the next day with the "big box office" out of Austin. I knew I'd found my home with Hills of Texas Sky Realty right away. We truly do deliver the excellence our clients expect with the integrity they deserve. I could not have made a better decision to join the team.
Here are some of the reasons I chose to affiliate with Hills of Texas Sky Realty. The company’s main metric for the measurement of performance is the quality of relationships I have with my peers and clients. Most other companies are interested in sales performance. The reason for this unique way to measure performance is that quality relationships will ultimately lead to superior sales performance. It’s very rare to find a management team that takes this kind “long view” to personal and professional growth. Everyone I have interacted with at Sky Reality has been kind and helpful much like family members. Financially the fees are very reasonable, and the commission splits are generous. The tech tools the company provides are some of the best I’ve ever seen. Sky Realty helps each agent develop their own personal unique brand which allows Sky Reality agents to pick their direction and thrive. The reason that is most impactful for me is feeling very comfortable in the environment Sky Reality provides assisting me in being successful. Making the move to Sky Realty just felt right!
2019-03-18T18:32:57+00:00
Here are some of the reasons I chose to affiliate with Hills of Texas Sky Realty. The company’s main metric for the measurement of performance is the quality of relationships I have with my peers and clients. Most other companies are interested in sales performance. The reason for this unique way to measure performance is that quality relationships will ultimately lead to superior sales performance. It’s very rare to find a management team that takes this kind “long view” to personal and professional growth. Everyone I have interacted with at Sky Reality has been kind and helpful much like family members. Financially the fees are very reasonable, and the commission splits are generous. The tech tools the company provides are some of the best I’ve ever seen. Sky Realty helps each agent develop their own personal unique brand which allows Sky Reality agents to pick their direction and thrive. The reason that is most impactful for me is feeling very comfortable in the environment Sky Reality provides assisting me in being successful. Making the move to Sky Realty just felt right!
Sky Realty has been my brokerage since 2010. Here I see the value that this brokerage and the people who work here provide daily. We are a team and excited to support each other. Most importantly Curtis continually sees where we need help or improvement and provides the support, accountability or materials we need to become not only better Realtors but better business owners and folks of value. I have never work with a more ethical and professional brokerage.

5.0
2019-01-03T21:12:23+00:00
Sky Realty has been my brokerage since 2010. Here I see the value that this brokerage and the people who work here provide daily. We are a team and excited to support each other. Most importantly Curtis continually sees where we need help or improvement and provides the support, accountability or materials we need to become not only better Realtors but better business owners and folks of value. I have never work with a more ethical and professional brokerage.
I joined Sky Realty in September 2017 and I'm happy about my choice. There's a true camaraderie at Sky that promotes a collaborative atmosphere to work in. New agents are supported and guided and learn quickly how important their spheres of influence and databases are. There are weekly CE courses conducted in the office, as well as off-site quarterly meetings and yearly educational (fun!) retreats -- all nods to ongoing education and important bonding events for the agents. Sky has its own marketing department and those talented folks work with agents to build their own personal brands and marketing materials.  Being associated with Sky is a win-win for everyone.

5.0
2018-05-17T20:29:42+00:00
I joined Sky Realty in September 2017 and I'm happy about my choice. There's a true camaraderie at Sky that promotes a collaborative atmosphere to work in. New agents are supported and guided and learn quickly how important their spheres of influence and databases are. There are weekly CE courses conducted in the office, as well as off-site quarterly meetings and yearly educational (fun!) retreats -- all nods to ongoing education and important bonding events for the agents. Sky has its own marketing department and those talented folks work with agents to build their own personal brands and marketing materials.  Being associated with Sky is a win-win for everyone.
I knew when I moved to Sky Realty nearly 10 years ago I was in my forever place. The level of support and constant dedication to the agents to stay relevant in an ever changing business is unsurpassed. It was important for me to align myself and my business with a brokerage that held the same values as me and helped to foster personal as well as professional growth. From Sky's in house marketing for listings to agent branding all bases are covered and set up our agents for success.

5.0
2019-01-04T21:22:53+00:00
I knew when I moved to Sky Realty nearly 10 years ago I was in my forever place. The level of support and constant dedication to the agents to stay relevant in an ever changing business is unsurpassed. It was important for me to align myself and my business with a brokerage that held the same values as me and helped to foster personal as well as professional growth. From Sky's in house marketing for listings to agent branding all bases are covered and set up our agents for success.
When I moved over to Sky Realty, I had done my home work.  I had met with multiple brokerages and meticulously compared the benefits of each for my business.  When I met with Curtis, however, I knew the decision was going to be easy.  Sky Realty has all the resources I need to make my Real Estate Business successful.  The training I have received is always professional, on-time, on-topic and beneficial.  I always feel like someone is there to support me and follow through, ensuring I'm clear on any questions.  My Co-Realtors are my family away from home and I always feel included and encouraged.  I am so happy that I found Sky and am excited to be part of such an amazing team.

5.0
2019-01-03T21:02:00+00:00
When I moved over to Sky Realty, I had done my home work.  I had met with multiple brokerages and meticulously compared the benefits of each for my business.  When I met with Curtis, however, I knew the decision was going to be easy.  Sky Realty has all the resources I need to make my Real Estate Business successful.  The training I have received is always professional, on-time, on-topic and beneficial.  I always feel like someone is there to support me and follow through, ensuring I'm clear on any questions.  My Co-Realtors are my family away from home and I always feel included and encouraged.  I am so happy that I found Sky and am excited to be part of such an amazing team.
Click your heels and repeat: “There’s no place like Sky Realty!”

You may not be in Kansas but if you’re looking for a Real Estate brokerage that’s Supportive ~ Inspiring ~ Creative & Fun this is a great place to work!  The staff is very helpful and equally important the Broker, Curtis Reddhase is accessible and stays informed of cutting edge trends that will help you stay on top or your industry.  Whether you are a new agent that needs training & guidance or an experienced agent that wants to roll up your sleeves, Sky Realty is a warm and nurturing environment that is creative in their approach focusing on your personality-strengths & goals that makes you feel like you’re right where you should be…a shining star at Sky Realty!

5.0
2018-05-17T20:35:14+00:00
Click your heels and repeat: “There’s no place like Sky Realty!” You may not be in Kansas but if you’re looking for a Real Estate brokerage that’s Supportive ~ Inspiring ~ Creative & Fun this is a great place to work!  The staff is very helpful and equally important the Broker, Curtis Reddhase is accessible and stays informed of cutting edge trends that will help you stay on top or your industry.  Whether you are a new agent that needs training & guidance or an experienced agent that wants to roll up your sleeves, Sky Realty is a warm and nurturing environment that is creative in their approach focusing on your personality-strengths & goals that makes you feel like you’re right where you should be…a shining star at Sky Realty!
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Call Curtis Reddehase to schedule a confidential meeting and tour of our office.

512.565.7848
cr@skyrealty.com

Office Locations

North Austin:
4501 Spicewood Springs Rd., Ste. 1029
Austin, TX 78759

South Austin:
11300 S IH 35 Frontage Rd., Unit B,
Austin, TX 78748

Kyle
156 Kirkham Cir Ste. A
Kyle, TX 78640

Wimberley:
14500 Ranch Rd 12 #2,
Wimberley, TX 78676

Driftwood:
150 Elder Hill Road
Driftwood, TX 78619